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Who’s responsible for the high cost of medical care?

June 6, 2011

Screen shot taken from Paul Levy's "Not Running a Hospital" blog

Say it with me- “everyone!”

I’ve reported on health care long enough to know if you ask doctors, insurance companies and hospitals why health care is so expensive they’ll point to each other. The truth is we all share in the blame for this costly and confusing system.

That’s why I found this website so refreshing (as first pointed out in former hospital CEO Paul Levy’s blog.) The site is called Let’s Talk Cost.  It’s sponsored by Blue Cross Blue Shield of North Carolina, but it does a good job of pointing out the way the blame game works for all players in the health care world.

They have a pretty funny ad campaign and a space for discussing all of the ways we point fingers without solving the problem.  I’m not sure what they think they’ll accomplish through this campaign, except to raise a bit of awareness.  Here’s their mission statement-

When it comes to rising medical costs, everyone’s got an idea about who’s to blame — but we’d rather start talking about solutions than spend time looking for scapegoats. That’s why we launched LetsTalkCost.com: a place for facts and fruitful discussion. And, eventually, answers. From all of us.

Honest answers usually involve less income and more sacrifice from everyone.  Are we ready for that? I’m curious to see what they come up with.

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